Conheça
nossa
história
House founded in 1926, CRS is today one of the largest beverage companies in Latin America, and a leader in the market of Ciders. Our products are distributed throughout Brazil and are present in more than 40 countries! State-of-the-art equipment guarantees the high quality of the products sold.
Família e trabalho foram o binômio marcante na trajetória da CRS. Da origem italiana, a família herdou o conhecimento e o gosto pelo plantio da uva. Santo Cereser, o patriarca, desembarcou sozinho no Brasil em 1887. Dois anos depois, já com a esposa e os filhos ao seu lado, iniciou o cultivo da uva Niágara e a produção artesanal de vinho.
Among the seven children of the couple, Humberto Cereser stood out and was an important stimulus to the father in the search for a better destination for the family. The example of work and dedication of Santo Cereser and Maria Piacentini, his wife, infected not only his children, but also his grandchildren. Humberto's son, João Cereser, inherited his grandfather's tenacity and his father's entrepreneurial drive.
This entrepreneurial spirit and João's tenacity were present when, when personally delivering part of the annual harvest, the client industry gave up on the business due to the economic difficulties they faced. It was 1926 and João Cereser saw an opportunity in the possible crisis. Thus, the Santa Isabel Wine Industry was founded, origin of the industrial group led today by CRS.
Decades later, CRS keeps its roots and the history of its founders alive. It is in the tradition of work, in family unity and in the search for product excellence that the foundations of one of the largest beverage companies in Latin America are founded.
